CONTENT STRATEGY | BRAND NARRATIVES | EXECUTIVE GHOSTWRITING
Content strategist. Message architect. Executive ghostwriter. I shape how companies show up in the world—through content ecosystems, executive voices, and strategic campaigns that build authority and drive business impact. Currently VP at NielsenIQ (NIQ). Previously at Indeed and the American Red Cross National Headquarters.
Featured Work
End-to-end content campaigns built on strategic messaging and activated across web, social, PR, and demand generation.
NIQ's flagship annual thought leadership report for CMOs reflects conversations with and survey feedback from senior marketing leaders across the globe, offering insights and actionable strategies on topics like brand investment, ROI, and AI adoption. I orchestrated end-to-end content strategy and development, executive messaging, and full multi-channel activation including a WSJ feature at the CMO Council Summit, earned media in Marketing Dive, and social media campaigns.
✓ All metrics exceeded campaign benchmarks
Campaign Activation
Content Ecosystems
Transforming a bootstrapped thought leadership program into a full content marketing operation—one quarterly bundle at a time.
Content Partnerships
The most authoritative insights aren't always the ones a brand produces alone.
I build content partnerships with complementary institutions to bring independent credibility and build NIQ's brand authority—opening doors to C-suite audiences and conversations that were previously inaccessible.
Event Content Strategy
Global enterprise conference content, from strategic programming through full content transformation and distribution.
Executive Ghostwriting
Trusted ghostwriter for C-suite executives, translating leadership perspective into thought leadership that resonates with industry audiences.
By its nature, ghostwriting is confidential. The pieces below represent the types of executive content I've developed, written in the voice of senior leaders across marketing, analytics, and innovation. Attribution is shared with permission or kept anonymous per the executive's preference.
NielsenIQ BASES Division President
Developed comprehensive BASES AI messaging framework and value proposition for divisional leadership, translating complex product capabilities into executive-ready language for external audiences and industry events like CES and Fast Company Innovation Festival.
Strategic Messaging / Thought LeadershipSenior NielsenIQ Executives
Ongoing ghostwriting for multiple senior executives at NielsenIQ, crafting thought leadership articles, event keynote content, and industry commentary on consumer behavior, FMCG innovation, and AI adoption. Content represents executive voice to external audiences, media, and C-suite peers.
Thought Leadership / Event ContentIndeed Leadership
Developed executive keynote content and mainstage programming for Indeed enterprise events, working directly with Indeed leadership to shape the narrative arc of the company's flagship enterprise conference, Indeed Interactive, across multiple years, including the 2021 virtual event.
Executive Keynotes / Event ProgrammingAmerican Red Cross National HQ
Developed employer brand messaging, positioning, and value proposition for one of the country's most recognized nonprofit organizations, contributing to national recognitions and a significant growth in employer brand visibility through content strategy and executive communications.
Brand Narrative / Executive Communications
Some people have data. Some people have ideas. I help turn both into narratives that move businesses forward. I'm currently VP of Thought Leadership & Content Partnerships at NielsenIQ, where my beat is AI and FMCG innovation—two spaces where the story changes faster than most companies can keep up.
The part I love most? I get to see what's coming before most people do: consumer behavior shifting, trends forming, markets reacting in real time. My job is turning those signals into actionable information businesses can actually use—especially now, when no one has a clear picture of what comes next.
Based in Austin, TX. Bilingual: English & French.
