VP, Thought Leadership & Content Strategy
I turn complex ideas into language that actually lands.
Content strategist. Executive ghostwriter. Thought leadership architect. I've spent my career translating complex ideas — consumer data, market intelligence, emerging technology — into stories that resonate with the people making the biggest decisions. Currently VP at NielsenIQ. Previously at Indeed and the American Red Cross.
Featured Work
End-to-end content campaigns — from strategic messaging through multi-channel activation across creative, PR, social, and SEO/GEO partners.
NIQ's flagship annual thought leadership report for marketing leaders reflects conversations and survey feedback from senior marketing leaders across the globe, offering insights and actionable strategies for brand investment, ROI, and AI adoption for the year ahead. Orchestrated end-to-end content strategy, executive messaging, and full multi-channel activation including a WSJ feature at the CMO Council Summit, earned media in Marketing Dive, and LinkedIn social campaign.
Campaign Activation
Data-driven thought leadership guide for CMOs — content strategy, messaging, and editorial direction
Sponsored video content featured on Wall Street Journal — executive messaging and script development
Coverage in Marketing Dive — data and insights seeded into industry press
LinkedIn activation driving C-suite engagement and report downloads
Content Partnerships
Strategic partnerships with leading institutions — translating collaborative research into authoritative content that extends NIQ's reach and credibility with C-suite audiences.
In partnership with Kearney
A strategic thought leadership report examining growth opportunities for FMCG/CPG brands in an AI- and agentic commerce-driven landscape. Developed in partnership with global management consulting firm Kearney — combining NIQ's proprietary consumer intelligence with Kearney's strategic frameworks to produce an authoritative guide for C-suite decision-makers.
View Report →In partnership with The Budget Lab at Yale
A practical framework for business leaders navigating economic uncertainty — co-developed with Yale's Budget Lab, one of the country's leading non-partisan economic research centers. Combines Yale's economic modeling with NIQ's consumer behavior data to help global brands build resilience into their growth strategy.
View Report →In partnership with The Budget Lab at Yale
A timely analysis of tariff policy implications for consumer brands and retailers — produced in partnership with The Budget Lab at Yale during a period of significant trade policy uncertainty. Translates complex economic and policy dynamics into strategic guidance for brand and marketing leaders.
View Report →Event Content Strategy
Global enterprise conference content — from strategic programming through full content transformation and distribution.
Global Event Content Lead
Owned all content strategy, keynote and mainstage programming, and editorial direction for Indeed's flagship annual enterprise conference — managing a team of 4 direct reports, 2 freelancers, and 3–5 agency producers. In 2021, led the fully virtual execution of Indeed Interactive, producing a global event that reached audiences across 17 countries with localization in 7 languages.
🏆 Indeed Enterprise Excellence in Marketing Award
Content Transformation
Conference content transformed into long-form thought leadership — extending the reach of event programming into evergreen content for enterprise audiences.
Read Article →Content Transformation
Event insights distilled into actionable thought leadership for HR and talent acquisition leaders — demonstrating the full content lifecycle from live event to distributed asset.
Read Article →Executive Ghostwriting
Trusted ghostwriter for C-suite executives — translating leadership perspective into thought leadership that resonates with industry audiences.
By its nature, ghostwriting is confidential. The pieces below represent the types of executive content I've developed — written in the voice of senior leaders across marketing, analytics, and innovation. Attribution is shared with permission or kept anonymous per the executive's preference.
NIQ BASES Division President
Developed comprehensive BASES AI messaging framework and value proposition for divisional leadership — translating complex product capabilities into executive-ready language for external audiences and industry events.
Strategic Messaging / Thought LeadershipSenior NIQ BASES Executives
Ongoing ghostwriting for multiple senior executives at NielsenIQ — crafting thought leadership articles, event keynote content, and industry commentary on consumer behavior, FMCG innovation, and AI adoption. Content represents executive voice to external audiences, media, and C-suite peers.
Thought Leadership / Event ContentIndeed Leadership
Developed executive keynote content and mainstage programming for Indeed Interactive — working directly with Indeed leadership to shape the narrative arc of the company's flagship enterprise conference across multiple years, including the award-winning 2021 virtual event.
Executive Keynotes / Event ProgrammingAmerican Red Cross National HQ
Developed employer brand messaging, positioning, and value proposition for one of the country's most recognized nonprofit organizations — contributing to national recognitions and a significant growth in employer brand visibility through content strategy and executive communications.
Brand Narrative / Executive Communications
Some people have data. Some people have ideas. I help turn both into words that land. I've spent my career at the intersection of big ideas and real language — currently as VP of Thought Leadership & Content Partnerships at NielsenIQ, where my beat is AI and FMCG innovation.
What I love most about this work is the insider's view: seeing trends as they form, and helping businesses understand what those trends mean for them. Especially in an environment where no one has a clear picture of what comes next. Based in Austin, TX. Bilingual: English & French.